Unlike Any Insurance Event That You've Ever Attended.

clear your mind of those ho-hum CE courses, drab exhibit halls with the same-old vendors, and so-so speakers.

This is not that kind of Event. 

NYiDAY is a one-day infusion of progressive ideas, knowledge, contacts and solutions that you can implement immediately.

It's a chance to take just one day to pause your chaotic schedule and do what's most important for your agency. To look at and think about the critical aspects of your operations. 

Crucial topics like how to hire & train great talent, how to use your agency management system to grow your business, and how your agency can deliver an outstanding customer experience that stands out. 

Engage with innovative people and products that you may not even know about on the invitation-only show floor. Network with the movers and shakers of the industry throughout the day and at the can't miss Cocktail Hour. 

You'll leave with tangible action items, tools and ideas that you can implement immediately!



Sheraton New York Times Square Hotel
811 7th Avenue 53rd Street
New York, NY 10019






Best insurance program I have attended!
— NYiDAY '14 Attendee

8:30 AM - 10:00 AM

Session from Vertafore

9:00 AM


General Registration & Show Floor Open

Start the day with a hot cup of Joe in hand. Morning coffee will be served on the Show Floor starting at 9 AM.

10:00 AM - 11:15 AM



Uber, Air B&B, drones. Online sharing apps and technological advancements are changing our world and the future of our industry. New risks and exposures are emerging daily… are your clients affected? In this Super Session, our solutions-focused panel thinkers will dig down deep into the insurance and legislative implications arising and identify carriers that offer markets for these emerging exposures. It might just change how you do business in the future.

List of markets (and contacts) that provide coverage for emerging exposures

Panel of company and industry experts

11:30 AM - 12:30 PM



You did the research, made the purchase, and survived the switch over to a new agency management system. Sure, it’s a great improvement but are you really getting everything from it you should be? Industry guru Steve Anderson will identify 7 major ways agency management systems can help grow your business, improve efficiency, and retain customers when used properly. Walk away with in-depth knowledge on reporting features, proposals, templates, forms, carrier communication and much more.

TANGIBLE TOOL: Reps from the major Agency Management systems will be in the room & ready to talk specifics on their systems.

PRESENTER: Steve Anderson

11:30 AM - 12:30 PM



What’s the number one challenge facing your agency? Chances are it’s figuring out how to find and train qualified talent to replace your retiring Baby Boomers. We will give you insider secrets from HR expert Claudia St. John on how to recruit, hire, and then train great talent. You’ll leave with an easy-to-follow DIY approach to managing your agency workforce needs.

TANGIBLE TOOL: DIY Hiring & Training Tracks Booklet produced by IIABNY and Affinity HR Group

PRESENTER: Claudia St. John

12:00 PM - 2:00 PM

Lunch on Show Floor

2:00 PM - 4:00 pm


2:00 PM - 4:00 PM

Session from UPC/Interboro

3:00 PM - 4:30 PM


Agency mergers and acquisitions are occurring at lightning speed. Buyers continue to be hungry, aggressive and enabled. Whether you’re considering selling, buying or perpetuating internally, our experts will give you effective strategies on succession planning, agency valuation, accessing capital and important post-transaction considerations.

Specific tips on how to get capital, valuation techniques, and E&O considerations from true experts in the field

David Tralka, President & CEO InsurBanc
Michael J. Fletcher, Managing Partner, Sica Fletcher LLC, 
Sabrena Sally, Senior Vice President, Swiss Re America Holding Corporation

3:00 PM - 4:30 PM



Do you have a true understanding of what your customers experience when they interact with your agency? What they see when they search for you online? What they hear when they call your office? You have spent countless hours and dollars creating effective sales strategies, marketing campaigns, and intricate automation processes but in the end the experience you provide is often the driver of new business and retention. We will provide simple & effective steps on how to focus your staff, set standards and what technological tools you should use to improve your customer experience cycle.

You will leave the class with an ACT Consumer Insurance Journey Recommendation Report & complimentary access to a Customer Experience follow-up webinar.

Keynote Mike Greenberg

4:45 PM - 5:45 PM

Cocktail Reception

5:45 PM - 7:15 PM

NYiDAY 2014

It was a first-class event, with excellent presentations and the keynote speaker was outstanding”
— NYiDAY '14 Attendee
Show Floor

 Invitation Only
Innovative high-end solution providers

Think you have what it takes to join us on the NYiDAY Show Floor?  
Contact Jamie Deapo
800-962-7950 ext 232

Our exhibitors are hand-selected which means there won't be any "same old, been there, done that" companies here. With limited spots available, we are only searching for the most dynamic companies who will showcase new and unique products.

Check back soon - our stellar lineup will be announced later this spring.

“Great sessions & networking!”
— NYiDAY ' 14 Attendee

Check out our NYidAY 2014 Exhibitor Lineup


Keynote Speaker - MIKE GREENBERG

For 15 years, sports fans have been waking up with Mike Greenberg – half of ESPN Radio’s weekday morning Mike & Mike, the perfect sports fan complement to his ex-jock co-host former NFLer Mike Golic. The show (6 – 10 a.m. ET), simulcast on ESPN2 since 2005, is available on ESPN Radio, ESPNradio.com, ESPN Radio app, SiriusXM and ESPN affiliates across the country.

“Greeny,” joined ESPN in September 1996 as an anchor for the November launch of ESPNEWS. He later anchored SportsCenter for many years, even long after assuming the daily radio duties in December 1999. It is through the morning radio show, however, that Greenberg has become best known. The program was first seen on ESPNEWS in 2004 and on ESPN2 since January 2005.

In 2007, Greenberg’s first book, Why My Wife Thinks I’m an Idiot, spent five weeks on the New York Times bestsellers list and was nominated for a Quill Award. It was the humorous self-deprecating account of his life as sports fan and husband. In April 2010, Greenberg, along with Golic, released Mike & Mike’s Rules for Sports and Life, which reached #3 on the New York Times bestsellers list.

In April 2013, Greenberg debuted his first novel, All You Could Ask For. The novel, which was listed on the New York Times bestsellers list, is written from the perspectives of three women, strangers confronted with cancer diagnoses, who find each other while confronting their own battles with the disease. 100% of the proceeds from the novel will be donated to the V Foundation for Cancer Research. In January 2015, Greenberg’s second novel, My Father’s Wives, hit stores.

Greenberg is a 1989 graduate of Northwestern University’s Medill School of Journalism. The New York City native is married and has two children.

Session Leaders

Steve Anderson

Steve Anderson

Steve Anderson is a seasoned business and technology veteran speaking on using technology in practical ways that are down to earth, effective, and will actually improve profits. 

Steve understands that talking about technology can overwhelm some people and his excitement and passion about using technology is contagious. For the last 15 years he has crossed the nation speaking at places like SAFECO, AAA, Nationwide, as well as small and midsize engagements. 

Steve knows how to translate what some people think of as “geek-speak” into practical terms that connect with his audience. 

From business management systems to social media, Steve is able to analyze what’s happening now and explains its implications for the future. 

Steve knows that everyone is at a different place in their view towards technology—but he integrates “the good, the bad, and the ugly” of technology to be used to make your efforts more effective, practical and ultimately, more profitable.

Claudia StJohn-Web.png

Claudia St. John, SPHR

Claudia St. John is president of Affinity HR Group, LLC, a national HR and management consulting firm.  She is a human resources professional with more than 20 years experience in global human resources, employee benefits, management consulting and communications.  She specializes in strategic planning, employee engagement, organizational development, recruitment and coaching.   

Claudia’s prior experience includes serving as senior consultant for Mercer Human Resources Consulting, the nation’s top HR consulting firm, in Washington DC and Geneva Switzerland, Vice President for People for POMCO Group, Manager of the Blue Cross Blue Shield Association’s National Labor Office and Senior Policy Associate for the AFL-CIO.  She holds an undergraduate degree in employee benefits and labor relations from The American University and a master’s degree in business and public administration from The George Washington University.  She is a certified Senior Professional in Human Resources (SPHR) and also holds DISC, PIAV, EQ and TriMetrix HD Certifications. 

Sabrena Sally

Sabrena R. Sally, CPCU

Sabrena Sally is a Senior Vice President of Swiss Reinsurance Corporate Solutions. As the business leader of the Insurance Agents and Brokers Professional Liability program in the United States, Sabrena is responsible for the insurance agency errors and omissions program endorsed by the Independent Insurance Agents and Brokers of America. The IIABA program has been in place with Swiss Re for close to thirty years.

Sabrena’s extensive career with Swiss Re includes positions as Underwriting Manager of the Accountants Professional liability, Architects & Engineers, and Media/Electronic E&O Liability programs. She earned her CPCU in 1995, and actively engages in speaking and writing on professional liability industry issues. Sabrena currently resides in Columbus, Ohio. From there, she manages a countrywide 16-member team of professional liability underwriting experts. 

David Tralka

David W. Tralka

David W. Tralka is President and CEO of InsurBanc. Mr. Tralka is responsible for keeping the bank focused on being an innovative provider of financial products and services for the independent agency community.

Mr. Tralka brings a wealth of experience and leadership to the helm of InsurBanc. He is a well-known speaker on the topics of agency mergers and acquisitions, agency perpetuation, and financing and has presented on these topics at numerous venues nationwide. 

As a seasoned banker, Mr. Tralka’s career is distinguished by an extensive tenure at Merrill Lynch where he served in a number of senior management positions including President of Merrill Lynch Bank and Trust in Princeton, NJ, and Chairman of Merrill Lynch Community Development Company. 

Mr. Tralka holds an MBA from Northwestern University and a BA in economics from Cornell University.


Registration for attendees is open!

Early Registration special rate available from May 3 - June 3, 2016.

Hotel Reservations

Sheraton New York Times Square Hotel
811 7th Avenue 53rd Street
New York, NY 10019

Get Driving Directions

Modern layouts.
Thoughtful design.
Innovative meeting spaces.
Gorgeous Central Park views.

The iconic Sheraton New York Times Square Hotel is in the heart of Midtown on bustling 7th Avenue with over 1,781 recently renovated guest rooms and suites and 59,000 square feet of NYC meeting space.

Celebrities, presidents, music, art, and sports legends; industry executives; world leaders, and travelers from all over the world have chosen this historic hotel.

A special rate room block rate of $369 per night is available October 13-15, 2016 for attendees of NYiDAY.

Reservation deadline is September 26, 2016.

It was fun & informative. I learned a lot in one day!”
— -NYiDAY 2014 Attendee

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