The evolution of insurance is now.

DISCOVER  •  Connect  •  Advance

You're the best of the best. You know what you want. NYiDAY was created with you in mind.

Join us for discussions on current industry topics, including how to hire & train great talent, leveraging your agency management system to grow your business, and delivering a phenomenal customer experience that stands out. 

Engage with innovators on the invitation-only show floor. Network with the movers and shakers of the industry throughout the day and at the can't-miss Cocktail Reception. 

You'll leave with tangible action items, tools and ideas that you can implement immediately. Our 2014 event sold out, so register now.


Date & Location

October 14, 2016

Sheraton New York Times Square Hotel
811 7th Avenue 53rd Street
New York, NY 10019






Best insurance program I have attended!
— NYiDAY '14 Attendee

8:00 AM - 9:00 AM



8:15 AM - 9:45 AM




9:00 AM



9:15 AM - 9:45 AM

Early Registration

If you want to get a jump start on the day, early registration opens at 8 AM just for you.

Location: Second Floor Lobby

VERTAFORE: Solutions to Solve Your Business Challenges

Learn about Vertafore solutions that can help you stay competitive and grow your business from Vertafore sales executives and solution consultants. Hear more about products such as Vertafore Agency Platform, Client Portal, SalesTrack and DocuSign.

Sheri Prout, Vertafore Solution Consultant
Michelle Woods, Vertafore Sales Executive
Hodji Bruin, Vertafore Account Manager

Location: Chelsea

Show Floor & General Registration Open

Begin the day with a hot cup of Joe in hand. Morning coffee will be served on the Show Floor starting at 9 AM.

Location: Central Park East/Central Park West/Metropolitan Ballroom West

Session from Pictometry

Location: Sugar Hill

10:00 AM - 11:15 AM



Cyber threats. The Internet of Things. Terrorism. Drones. Technological advancements are changing our world and the future of our industry, for better and worse. New risks and exposures are emerging daily. Are your clients affected? In this Super Session, our solutions-focused panel thinkers will dig down deep into to the insurance and regulatory implications arising from these emerging exposures and discuss what you can do about them. It might just change how you do business in the future.

TANGIBLE TOOL: Detailed information about potential markets, coverage forms, solvency concerns, and current trends.

MODERATOR: Sam Friedman
Ron Biederman, ISO Solutions
Stephen Doody, New York State Department of Financial Services
Pano Karambelas, Moody’s Investor Service
Daniel Maher, Excess Line Association of New York

Location: Metropolitan Ballroom East

11:30 AM - 12:30 PM



You did the research, made the purchase, and survived the switch over to a new agency management system. Sure, it’s a great improvement but are you really getting everything from it you should be? Industry guru Steve Anderson will identify 7 major ways agency management systems can help grow your business, improve efficiency, and retain customers when used properly. Walk away with in-depth knowledge on reporting features, proposals, templates, forms, carrier communication and much more.

TANGIBLE TOOL: Reps from the major Agency Management systems will be in the room & ready to talk specifics on their systems.

PRESENTER: Steve Anderson

Location: Empire Ballroom East

11:30 AM - 12:30 PM



What’s the number one challenge facing your agency? Chances are it’s figuring out how to find and train qualified talent to replace your retiring Baby Boomers. We will give you insider secrets from HR expert Claudia St. John on how to recruit, hire, and then train great talent. You’ll leave with an easy-to-follow DIY approach to managing your agency workforce needs.

TANGIBLE TOOL: Hiring Tips & Training Tracks Booklet produced by IIABNY and Affinity HR Group

PRESENTER: Claudia St. John

Location: Empire Ballroom West

12:00 PM - 2:00 PM


2:00 - 3:30 PM

Lunch on Show Floor

Location: Central Park East/Central Park West/Metropolitan Ballroom West


Do you have a true understanding of what your customers experience when they interact with your agency? What they see when they search for you online? What they hear when they call your office? You have spent countless hours and dollars creating effective sales strategies, marketing campaigns, and intricate automation processes but in the end the experience you provide is often the driver of new business and retention. We will provide simple & effective steps on how to focus your staff, set standards and what technological tools you should use to improve your customer experience cycle.

TANGIBLE TOOL: You will leave the class with an ACT Consumer Insurance Journey Recommendation Report & complimentary access to a Customer Experience follow-up webinar.

PRESENTERS: Sydney Roe, Steve Anderson, Matt Aaron

Location: Empire Ballroom East

3:00 PM - 4:30 PM


Agency mergers and acquisitions are occurring at lightning speed. Buyers continue to be hungry, aggressive and enabled. Whether you’re considering selling, buying or perpetuating internally, our experts will give you effective strategies on succession planning, agency valuation, accessing capital and important post-transaction considerations.

TANGIBLE TOOL: Specific tips on how to get capital, valuation techniques, and E&O considerations from true experts in the field

David Tralka, President & CEO InsurBanc
Michael J. Fletcher, Managing Partner, Sica Fletcher LLC
Sabrena Sally, Senior Vice President, Swiss Re America Holding Corporation

Location: Empire Ballroom West

3:00 PM - 4:30 PM

APPLIED: The connectivity of the digital agency






Corey Fallarino, Sales Consultant
Lindsay Stradeski, Solution Consultant

Location: Chelsea


Keynote Mike Greenberg

Location: Metropolitan Ballroom East

4:45 PM - 5:45 PM


Cocktail Reception

Location: Empire Ballroom

5:45 PM - 7:15 PM

NYiDAY 2014

It was a first-class event, with excellent presentations and the keynote speaker was outstanding”
— NYiDAY '14 Attendee
Show Floor

 Invitation Only
Innovative high-end solution providers

Think you have what it takes to join us on the NYiDAY Show Floor?  
Contact Jamie Deapo
800-962-7950 ext 232

Our exhibitors are hand-selected, which means there won't be any "same old, been there, done that" companies here. With limited spots available, we are only searching for the most dynamic companies who will showcase new and unique products.

“Great sessions & networking!”
— NYiDAY ' 14 Attendee

Check out our NYidAY 2014 Exhibitor Lineup


Keynote Speaker - MIKE GREENBERG

For 15 years, sports fans have been waking up with Mike Greenberg – half of ESPN Radio’s weekday morning Mike & Mike, the perfect sports fan complement to his ex-jock co-host former NFLer Mike Golic. The show (6 – 10 a.m. ET), simulcast on ESPN2 since 2005, is available on ESPN Radio, ESPNradio.com, ESPN Radio app, SiriusXM and ESPN affiliates across the country.

“Greeny,” joined ESPN in September 1996 as an anchor for the November launch of ESPNEWS. He later anchored SportsCenter for many years, even long after assuming the daily radio duties in December 1999. It is through the morning radio show, however, that Greenberg has become best known. The program was first seen on ESPNEWS in 2004 and on ESPN2 since January 2005.

In 2007, Greenberg’s first book, Why My Wife Thinks I’m an Idiot, spent five weeks on the New York Times bestsellers list and was nominated for a Quill Award. It was the humorous self-deprecating account of his life as sports fan and husband. In April 2010, Greenberg, along with Golic, released Mike & Mike’s Rules for Sports and Life, which reached #3 on the New York Times bestsellers list.

In April 2013, Greenberg debuted his first novel, All You Could Ask For. The novel, which was listed on the New York Times bestsellers list, is written from the perspectives of three women, strangers confronted with cancer diagnoses, who find each other while confronting their own battles with the disease. 100% of the proceeds from the novel will be donated to the V Foundation for Cancer Research. In January 2015, Greenberg’s second novel, My Father’s Wives, hit stores.

Greenberg is a 1989 graduate of Northwestern University’s Medill School of Journalism. The New York City native is married and has two children.

Session Leaders

Steve Anderson

Steve Anderson

Steve Anderson is a seasoned business and technology veteran speaking on using technology in practical ways that are down to earth, effective, and will actually improve profits. 

Steve understands that talking about technology can overwhelm some people and his excitement and passion about using technology is contagious. For the last 15 years he has crossed the nation speaking at places like SAFECO, AAA, Nationwide, as well as small and midsize engagements. 

Steve knows how to translate what some people think of as “geek-speak” into practical terms that connect with his audience. 

From business management systems to social media, Steve is able to analyze what’s happening now and explains its implications for the future. 

Steve knows that everyone is at a different place in their view towards technology—but he integrates “the good, the bad, and the ugly” of technology to be used to make your efforts more effective, practical and ultimately, more profitable.

Claudia StJohn-Web.png

Claudia St. John, SPHR

Claudia St. John is an HR professional with more than 20 years' experience in human resources, employee engagement, organizational development, strategic planning, recruitment, and executive career management. She is the president of Affinity HR Group, Inc., a national human resources consulting firm serving more than 50,000 companies nationwide.

In addition to managing the operations of Affinity HR Group, Claudia is an author of Transforming Teams - Tips for Improving Collaboration and Building Trust. She received her Bachelor of Science in Business Administration from The American University and her Master of Public Administration from The George Washington University. She holds a Senior Professional in Human Resources (SPHR) and a Society for Human Resource Management Senior Certified Professional (SHRM-SCP) certifications. She also holds numerous behavioral science certifications.

Sabrena Sally

Sabrena R. Sally, CPCU

Sabrena Sally is a Senior Vice President of Swiss Reinsurance Corporate Solutions. As the business leader of the Insurance Agents and Brokers Professional Liability program in the United States, Sabrena is responsible for the insurance agency errors and omissions program endorsed by the Independent Insurance Agents and Brokers of America. The IIABA program has been in place with Swiss Re for close to thirty years.

Sabrena’s extensive career with Swiss Re includes positions as Underwriting Manager of the Accountants Professional liability, Architects & Engineers, and Media/Electronic E&O Liability programs. She earned her CPCU in 1995, and actively engages in speaking and writing on professional liability industry issues. Sabrena currently resides in Columbus, Ohio. From there, she manages a countrywide 16-member team of professional liability underwriting experts. 

Sam Friedman

Sam Friedman is the Insurance research leader at the Deloitte Center for Financial Services, putting his journalistic skills and three decades of industry experience to good use analyzing the latest trends and identifying the major challenges confronting the property-casualty and life insurance industries. Sam joined Deloitte in October 2010 after 29 years at National Underwriter P&C, where he served as editor-in chief.


Stephen Doody

Deputy Superintendent Stephen Doody joined the Department of Financial Services on November 2, 2015 to head up the Property Bureau.  Prior to his appointment, he was at Allen & Overy LLP for fourteen years, where he led the US portion of its worldwide insurance practice.  Earlier professional positions included being a Senior Attorney at Cadwalader, Wickersham and Taft, Asst. General Counsel at Risk Enterprise Management, and General Counsel and Asst. Special Deputy Superintendent at the New York State Insurance Department Liquidation Bureau.  He is a graduate of Fordham University and Albany Law School.

Over the course of his career, Deputy Superintendent Doody has had the opportunity to work on a wide variety of legal and regulatory issues for property and casualty insurers from the perspectives of a regulator, outside counsel, a receiver, in house counsel, and a board member.  He hopes and expects to apply those multiple perspectives to the regulatory activities of the Property Bureau.  He is also mindful that many look to New York as a lead regulator on issues that are seen as important in the insurance market, and is looking forward to working with the industry and other stakeholders on such issues.


Sydney Roe

Sydney Roe is the Digital Content Manager for TrustedChoice.com, a licensed insurance agent and a millenial. She started working in her father’s insurance agency as the producer who championed social media marketing. She now helps create and implement innovative content marketing strategies responsible for driving millions of consumers through TrustedChoice.com. Sydney has continued to evolve the digital marketing conversation and engage insurance agents through multiple presentations at state associations. Read more of her work on AgencyNation.com or connect with her on LinkedIn. 

David Tralka

David W. Tralka

David W. Tralka is President and CEO of InsurBanc. Mr. Tralka is responsible for keeping the bank focused on being an innovative provider of financial products and services for the independent agency community.

Mr. Tralka brings a wealth of experience and leadership to the helm of InsurBanc. He is a well-known speaker on the topics of agency mergers and acquisitions, agency perpetuation, and financing and has presented on these topics at numerous venues nationwide. 

As a seasoned banker, Mr. Tralka’s career is distinguished by an extensive tenure at Merrill Lynch where he served in a number of senior management positions including President of Merrill Lynch Bank and Trust in Princeton, NJ, and Chairman of Merrill Lynch Community Development Company. 

Mr. Tralka holds an MBA from Northwestern University and a BA in economics from Cornell University.


Dan Maher

Dan Maher is the Executive Director and Chief Operating Officer of the Excess Line Association of New York (“ELANY”). The Association is a statutorily created industry advisory association responsible for facilitating and encouraging compliance with New York’s excess line law.

Mr. Maher is also an attorney licensed to practice in the states of New Jersey and New York and a number of federal courts. Prior to joining ELANY in 1997, he was Senior Vice President and General Counsel with Lancer Insurance Company for fifteen years.

Mr. Maher is a registered lobbyist in New York State and has influenced a number of changes to the New York State insurance law.

Mr. Maher holds the professional insurance designation Association in Surplus Lines Insurance (ASLI) and is a frequent speaker on current issues affecting the property and casualty insurance industry.


Ron Beiderman

Ron Beiderman is vice president of commercial lines coverage products at ISO. He has primary responsibility for overseeing the research, development, implementation, and maintenance of policy forms, manual rules, and loss costs for ISO's Commercial Lines programs.

He plays a key role in ISO's emerging issues initiative, writing on emerging issues such as drones and cyber insurance.

Mr. Beiderman’s expertise has been featured in a wide range of business and insurance media, including CNBC.com, Independent Agent, Insurance Journal, and Rough Notes. He has also represented ISO at numerous industry forums where he has spoken on emerging issues, additional insured issues, construction defect coverage issues, and general liability trends and developments. He started his career at ISO and has held positions in the Commercial Property, General Liability, and Specialty Commercial Lines Divisions.

Ron graduated with a Bachelor of Science degree in political science and communications from Rutgers University and has earned the designation of Chartered Property Casualty Underwriter (CPCU).

Registration & Pricing





It was fun & informative. I learned a lot in one day!”
— -NYiDAY 2014 Attendee

Hotel Reservations

Sheraton New York Times Square Hotel
811 7th Avenue 53rd Street
New York, NY 10019

Get Driving Directions

Modern layouts.
Thoughtful design.
Innovative meeting spaces.
Gorgeous Central Park views.

The iconic Sheraton New York Times Square Hotel is in the heart of Midtown on bustling 7th Avenue with over 1,781 recently renovated guest rooms and suites and 59,000 square feet of NYC meeting space.

Celebrities, presidents, music, art, and sports legends; industry executives; world leaders, and travelers from all over the world have chosen this historic hotel.

A special rate room block rate of $369 per night is available October 13-15, 2016 for attendees of NYiDAY.

Reservation deadline is September 26, 2016.


NYiDAY Presents: Why InsurBanc for the Independent Agent?

Join NYiDAY Sponsor, Pattie Smith, InsurBanc Vice President & Client Service Manager, to learn about the products and programs that are available and designed specifically for the independent agent. You will also hear about some of the clients that InsurBanc has helped along the way.


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NYiDAY Presents: Relationship Marketing Tips

NYiDAY Sponsor, Shannon Chatman, Marketing Coach from Safeco Insurance, discusses relationship marketing tips to better connect with your clients and grow your agency.

Watch now

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